Sraddha first, then initiation

"My dear Lord, You are very merciful to Jagai and Madhai. These brothers were born in a brahmana family, but they became known as the worst reprobates in Navadvipa due to their virulently violent acts. Their original names were Jagadananda and Madhavananda.

An out-of-body experience may help a person who is immersed in bodily consciousness, who is very cynical, who is without faith in the teachings of past sages and scripture, or who is unable to understand his nonmaterial essence through various methods of analytical study and meditation. This direct experience may jolt him out of his bodily consciousness and thus out of his false identification with the body. This, in turn, can awaken in him a sincere longing for a deep, spiritual purpose in life.
Jagad Guru Speaks

First You invoked sraddha in them and then You gave them the holy name. O Lord, Your character and activities are exemplary; they shine like beacons across the world. Let everyone follow Your wonderful example.

Those who are servants of Vaisnavas will find in this Harinama Cintamani a priceless gem.