other penance or ritual is as effective as this. When the offenses are destroyed, the pure holy name blossoms within the heart. The pure name of Krsna delivers bhava and finally prema.

According to the Bhagavad-gita, when you falsely identify with the body, you use your intelligence to increase your facilities for sense enjoyment. You use your intelligence and mind to direct the brain and the rest of the body in a way that will bring you sensual enjoyment. You identify with the senses, and so believe that sensual pleasure will bring you satisfaction. Of course you are never really satisfied, nor are you the one who is really making the decisions.
Chris Butler Speaks

"O Lord Caitanya, I humbly pray at Your lotus feet that the ten offenses in chanting the holy name of the Lord never find a place in my heart. Please kindly grant that I may remain submerged in the nectar of the pure name."

This wretched Bhaktivinoda is able to recite Harinama Cin- tamani with great joy only on the strength of Srila Haridasa Thakura's causeless mercy.