tional service to the Lord is instantly established. Kindly tell Me how the jivas can be made to chant the Lord's name in this manner. Please reveal to Me this all-auspicious prescription."

The spiritual identity of the holy name

Srila Haridasa clasped his hands together. His eyes brimming with tears and voice choked in spiritual love, he began his reply in soft, gentle tones: "Lord Krsna's name is like an eternal and transcendental touchstone. A touchstone can grant all desirable objects; the touchstone of Lord Krsna's holy name can give religiosity, wealth, sense pleasure and liberation to a materialistic person. To a surrendered devotee, it offers pure love of Krsna.

"Lord Krsna and His holy name are identical; They are one and the same Absolute Truth, the all-inclusive yet supremely independent form of dynamic spirituality, full of emotion, without beginning or end. Always situated in pure goodness, the holy name descends to this world in the shape of letters as the complete incarnation and embodiment of the highest sweetness: rasa.

We all want freedom, but real freedom is possible only if we understand our true identity.
Science of Identity Foundation | Chris Butler Speaks

"Any object is known by four characteristic features: name, form, qualities and activities. Lord Krsna is the Supreme Object; thus He is knowable in terms of His unlimited and eternal name, form, qualities and pastimes. The absence of these four features in anything denies its status as object. For example, impersonal Brahman is formless; hence it is not an object unto itself, but simply a distinctive trait of the Supreme Lord.

The holy name is all-attractive

"Lord Krsna is the non-dual absolute object who perfectly manifests Himself in these four features. These features are fully potent and able to express Him in totality; they exist and are sustained by the Lord's sandhini (eternal existence) potency. They are eternal and transcendental. As Lord Krsna attracts all living entities, similarly the holy name, which is non-different from Him, also attracts everyone.