The holy name is the fountainhead

"Of the four characteristic features (name,form, qualities and activities), the Lord's holy name is the original, because it awards cognition of the other three. Therefore chanting the holy name is the prime religious activity of a Vaisnava. From the holy name gradually blossom the Lord's form, qualities and pastimes. The entire panorama of Lord Krsna's pastimes is present in the holy name. You have personally declared that Your name is the highest Absolute Truth.

Two spiritual objects in this world

"This material nature has nothing more superior to offer than the holy name. The holy name is the most precious treasure in the Lord's storehouse. The jiva and the holy name are the only two supra-mundane objects in this material universe; everything else is inert matter. The jiva is living here in a conditioned state of consciousness due to the Lord's will. The jiva initially was the only spiritual presence here. We have been counted amongst the jivas, or the Lord's separated parts and parcels.

Criminologists and social scientists have almost completely overlooked the fact that materialism is the root cause of crime. False identification of the body as the self leads people to believe that sense enjoyment will make them happy and satisfied; and most crimes are directly or indirectly connected with the attempt to find satisfaction in sense enjoyment.
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Principal and secondary holy names

"The holy name can be categorized into two types: principal and secondary. By taking shelter of the principal names of the Lord, the jiva obtains the essence of spiritual life. The principal names of Lord Krsna describe His transcendental pastimes and contain all of the Lord's spiritual excellences. They are, for example: Govinda, Gopala, Rama, Sri Nandanandana, Radhanatha, Hari, Yasomati-Pranadhana, Madana-Mohana, Syamasundara, Madhava, Gopinatha, Brajagopala, Ra khala, Yadava, etc. Anyone who chants these names of the Lord, which depict His eternal pastimes, can attain the Lord's supreme abode.

Secondary names and their symptoms

"The Vedas address the Lord with names that characterize His affiliation with the material nature. These are His secondary names, e.g. Creator, Supersoul, Brahman, maintainer and an-