nihilator of the world, Yajnesvara, Kara, etc. Such names of the Lord are invoked by those pursuing fruitive activities and empirical knowledge. In keeping with the Vedic directions, the chanting of such names of the Lord will succeed in giving one piety and liberation. However, the most consequential result of chanting the Lord's names—love of Godhead—is to be attained only by saintly souls who invoke the principal names of Krsna.

The pure name and namabhasa

"If the holy name is chanted just once, though impurely, or if it is simply heard, the sound penetrating within, then the living entity is immediately liberated, regardless of his high or low caste. This is a scriptural fact. And beyond this, when the holy name is chanted in the clearing stage (namabhasa—the stage when impurities are swept from the heart of the chanter), then the highest goal is attained after some delay. All the other auspicious and pious results, including liberation, can be quite easily achieved, but the attainment of love of Godhead is suspended for a while.

Since no amount of sense gratification is ever enough to satisfy us, we always feel we need "more." From the poorest person to the richest person, from the slum-dweller to the person who lives in a mansion, everyone wants more sense gratification and thus more material wealth. If you are poor, you feel you need a color TV to be happy; if you're rich, you feel you need a new yacht. No amount of material wealth is ever enough.
Science of Identity Foundation | Jagad Guru Speaks

In the clearing stage of chanting the jiva is absolved of all sins, and by following this path he gradually reaches the highest stage of chanting: suddhanama or the pure name. One obtains love of Krsna only after reaching this stage of pure chanting. When namabhasa is complete, all sins and anarthas (unwanted desires in the heart) are dissipated, and the devotee chants purely. Then suddhanama offers the devotee the highest spiritual success: love of Krsna.

Vyavadhana or disruption causes offense

"Chanting should be free from any form of disruption because this will result in offenses against the holy name, which in turn pose an insurmountable obstacle on the path to success, Vyavadhana, or disruption, is of two kinds. The first type is known as varna-vyavadhan or disruption in the syllables. For example, in the Bengali word hathikari, the first syllabic ha- and the last syllabic -ri can be put together to give Hari, a name of Krsna. But because the syllables thi-ka are inserted in the middle, the repetition of hathikari will not give the actual benefit of chanting the