into darkness. One who is ignorant about Lord Krsna's su- premacy over all else becomes confused and begins to worship the demigods. Thus he becomes entangled in the cycle of fruitive action of karma. That person who hasn't realized the jiva's transcendental nature is in material consciousness, and is deluded and always in ignorance."

Srila Haridasa Thakura exclaimed in exhilaration, "O, I am so fortunate today! Lord Caitanya wants to hear about the holy name from me! One who is in ignorance does not know about either the spiritual nature of the holy name or Lord Krsna's supremacy over all; factually, the demigods are Lord Krsna's servitors, the jiva's nature is transcendental, and maya (illusion) is the nature of matter. Anyone who understands these truths is freed from the darkness of ignorance and attains enlightenment.

If you understand that you are not your body, then you'll understand that a life of false lordship and sense gratification will not satisfy you. Therefore, you will not see the gaining of material wealth and power as the goal of your life. You won't feel that you need things that in fact you don't really need. Therefore, you won't be driven to try to get something "at any cost"—including the cost of your life, someone else's life, or imprisonment.
Chris Butler Speaks

Anatomy of the cloud of anartha

"Hankering for things temporary and unreal, weakness of the heart and mind; and offenses produce a cloud of anarthas that keeps the jivas in constant suffering. Asat-trsna (thirsting for the illusory) indicates desires for things not related to Lord Krsna, or in other words, the craving for so-called material gains; hridaya-daurbalyam refers to propensities of the heart and mind that arise from a condition of spiritual weakness; and aparadha means offenses. These three anarthas are to be avoided, for they form a cloud that hides the sun of the holy name. The holy name is always perfect in itself, but namabhasa obfuscates the jiva's vision of it.

The extents of namabhasa

"As long as the jiva is not firmly established in the knowledge of sambandha-tattva, or the correct understanding of the relationship between God, His energies, and the jiva, he will continue to chant in the namabhasa stage. When the jiva takes full shelter of a bona fide spiritual master, he becomes expert in executing devotional service under his guru's guidance; then gradually the clouds and mist are dispersed.