bandha-jnana understanding, his chanting will be polluted by ananhas. This, then, is namabhasa: when the jiva cannot chant the pure name of Krsna.

The result of namabhasa

"The namabhasa stage is not to be underestimated, for it avails many positive benefits to the jiva and increases his piety. Verily, namabhasa is one of the jiva's greatest virtues. It offers him more good fortune than religiosity, vows, yoga, sacrifices and so on, put together. Now by chanting all his sins are absolved; he is thus liberated from the effects of Kali-yuga. Instead, Kali becomes a well-wishing servitor of the jiva providing security and equanimity. The miseries inflicted by demons, ghosts, hobgoblins, evil spirits and malefic planetary influences are easily averted. Even if a jiva is destined for the hellish planets he attains liberation; all his prarabdha-karma (sinful reactions of previous lives' activities that are taking effect now) is counteracted. Namabhasa is greater than the result of studying all the Vedas, of visiting every pilgrimage place or of performing every possible altruistic and pious work.

Children obviously would not be so eager to emulate these hoods if they knew that crooks are not really happy. So whether you are an educator; a producer of movies, television shows, or popular music; or just a plain old mother, father, elder brother, elder sister, aunt, uncle, etc., you will really help the children if you try to teach them that material wealth and power are not synonymous with success.
Science of Identity Foundation | Jagad Guru Speaks

"The four goals offered in Vedas—religiosity, wealth, sense enjoyment and liberation—are all available from namabhasa chanting. It is endowed with unimaginable power that can reclaim any living entity. It bestows unlimited joy and elevates even the derelicts to a very exalted stage of realization. Namabhasa offers eternal residence in the spiritual abode of Vaikuntha, especially in Kali-yuga; this is stated in the scriptures.

Namabhasa's four attitudes

"The four attitudes in namabhasa chanting are sanketa (unintentionally) parihasa (in jest or ridicule), stobha (derisively) and hela (with disregard and neglect). Santeta is of two kinds: 1) when one, though intending to chant Lord Visnu's name, has a material conception of it, and 2) when one has something entirely different than the Lord or His name on his mind, but chants the holy name being somehow or other reminded of that transcen-