and the best purifying agent, showering love of Godhead. It is the essence of all scriptures, the cause of everything, the Supreme Absolute Truth, the most worshipable object and acts as the supreme spiritual instructor and guide.

"A thousand names of Lord Visnu are equal to one name of Lord Rama, and three names of Lord Rama are equal to one name of Lord Krsna. The scriptures always glorify the holy name of Krsna and expound its transcendental excellences.

One goes to hell for thinking the glories of the holy name are exaggerated

"Only a hardened atheist thinks the passages of sruti and smrti scriptures describing the super-excellent qualities of the name contain exaggerations. Whoever commits such an abominable offense rots eternally in hell. Only a reprobate thinks that exaggeration has been used to help inculcate faith and taste in chanting. He has no idea of the purport of the scriptures and of what is beneficial for humanity.

The search for wisdom is a great challenge; to act on wisdom is an even greater challenge. To accept that you are spiritual in essence, that you are an eternal spark of life force, is to open the door on a whole new life. There are many questions now, and there will be many more questions ahead. There are many internal and external pressures against accepting and acting on this truth, and there will be even greater pressures in the future. So yes, it is challenging—just like running the Boston marathon is challenging, or trying to climb Mt. Everest is challenging. But unlike such "sporting," "part—time" challenges, the search for perfect wisdom and the attempt to live by such wisdom is an ongoing eternal challenge—and it is real. Thus, only the most courageous people will actually accept this challenge. The ignorant, the fearful, and the lazy will remain as they are.
Science of Identity Foundation | Jagad Guru Speaks

He takes everything backwards. Since this person has no reserve of previous pious activities, he can never develop faith in the edicts of devotional service. The chanting of the holy name is the most superior form of devotional service. A person with insufficient piety cannot acquire a taste for chanting, and will not have adequate faith in its unlimited results. Those who accept just one section of the scriptures cannot perceive the essence of the scriptures.

The described results of chanting are all factual

"The karma-kanda section of the Vedas contains cunning, selfishly motivateds material knowledge. But selfish motivations are totally absent in the Vedic science of devotion and in the process of chanting the holy name. In the karma-kanda process, the results are merely transient sensual enjoyments, whereas the results of chanting the holy name and of performing devotional service are eternal. In chanting of the holy name of the Lord, capriciousness and cheating are shunned. When a devotee inspires a pious person to chant, it is done without selfish motives.